An authority book is a published work, print or digital, that documents your thinking, method, or expertise in a way that establishes you as a leading voice in your field. Being a published author changes how buyers and peers perceive you.
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An authority book is a published work, print or digital, that documents your thinking, method, or expertise in a way that establishes you as a leading voice in your field. Being a published author changes how buyers and peers perceive you.
A book carries institutional weight that no blog post or podcast can match. When a buyer reads your book before hiring you, they arrive pre-sold on your framework, which makes the entire sales and delivery process easier.
Without a book, you're competing on the same level as every other consultant or coach in your category. A book separates you from everyone who knows what they know but hasn't committed it to print.
A focused book with a specific argument, written for a specific reader, with a clear point of view throughout. Not a collection of blog posts, not a 300-page textbook. A book your buyer can read in a few sittings and immediately apply.
For most small business owners and consultants, self-publishing through Amazon is faster, pays higher royalties, and gives you full control. Traditional publishing adds prestige but requires years and significant luck to achieve.
With a clear outline and consistent daily writing, six to nine months is realistic for a 40,000 to 60,000 word manuscript. Without an outline, it can stretch to years.
Not necessarily. Many business books are written by the business owner with help from a developmental editor. If you don't enjoy writing, a ghostwriter can be worth the investment, but the thinking still has to come from you.